TUONI

ABOUT

For TUONI, Cometa Studio led the project from concept to launch, crafting a bold and cohesive brand rooted in street culture and personal expression.

We developed the full brand identity, from naming and visual language to messaging that reflects TUONI’s core values of grit, soul, and quiet rebellion. We designed the first product line—a series of streetwear t-shirts with exposed seams and minimalist graphics—overseeing the entire production process to ensure quality and integrity.

Our team built a custom e-commerce website, created a social media strategy, and produced a full photoshoot to visually anchor the brand in its raw, urban roots. Every detail, from the mantras hidden in the garments to the tone of voice, was designed to empower. TUONI isn’t just worn. It’s lived.